With corporate America regretfully spending $13 billion annually integrating its business software – more than 70 percent of this on writing code – AptSoft Corporation unveiled a new approach to application integration that significantly reduces the cost, time and burden. AptSoft’s new Director software lets companies quickly integrate different applications with point- and-click ease at a business process level – rather than relying on hardwired code or middleware alone – typically at a third of the cost, in a fifth of the time and a tenth of the maintenance effort compared to conventional EAI tools or custom coding.

AptSoft Director gives companies great ease and flexibility in choreographing how their disparate business applications respond en masse to critical business situations in real time. The secret to AptSoft’s unique approach is the extension of business process management (BPM) – a technology originally designed to automate business workflows – to now include the underlying application integration, which is the hardest part. Director employs Web services standards to create a service-oriented, event-driven architecture in which users can define integration with point-and- click ease using reusable components.

Rather than reinvent the wheel with each integration project, Director lets companies tap the business logic already embedded in their existing applications. It turns the logic into intelligent, reusable software components and automates data retrieval. Companies can now painlessly integrate data and existing business rules into dynamic business processes on the fly – with minimal setup by IT – to capitalize on business opportunities when they occur.

Conventional integration approaches, especially custom code, require skilled programmers to hard code additional layers of complexity to link core applications. Every time a company adds or changes a business process, they spend money recoding the integrations. AptSoft Director, by comparison, lets people with only basic technical skills easily assemble and reassemble intelligent components representing information and business events in different applications, such as a disappointed customer, an inventory shortage or competitor’s pricing change.

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