With corporate America regretfully spending $13 billion annually integrating its business software – more than 70 percent of this on writing code – AptSoft Corporation unveiled a new approach to application integration that significantly reduces the cost, time and burden. AptSoft’s new Director software lets companies quickly integrate different applications with point- and-click ease at a business process level – rather than relying on hardwired code or middleware alone – typically at a third of the cost, in a fifth of the time and a tenth of the maintenance effort compared to conventional EAI tools or custom coding.

AptSoft Director gives companies great ease and flexibility in choreographing how their disparate business applications respond en masse to critical business situations in real time. The secret to AptSoft’s unique approach is the extension of business process management (BPM) – a technology originally designed to automate business workflows – to now include the underlying application integration, which is the hardest part. Director employs Web services standards to create a service-oriented, event-driven architecture in which users can define integration with point-and- click ease using reusable components.

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