Aprimo, Incorporated, a leader in enterprise marketing management, introduced seven new market offerings, addressing the most common problems marketing organizations face. These offerings enable marketing organizations to increase financial visibility, reduce campaign cycle times, accelerate customer acquisition and improve customer retention. Each market offering may be customized to fit the needs of individual customers.

Comprised of software and services, these new offerings include: Marketing Planning, Expense Management, Job Initiation and Production Management, Campaign Management, Dialogue Management, Event Management and Lead Management.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access