Can business intelligence (BI) be applied to e-mail direct marketing? If so, how?
Yes, business intelligence can be applied to e-mail direct marketing. E-mail direct marketing is here to stay. With e-mail, it is clear that business intelligence applied effectively can ensure success in building, growing and retaining the end customer and consumer.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access