Scores of companies in the consumer products and retail sectors have chosen solutions from Applix, Inc., a global provider of business intelligence (BI) and business performance management (BPM) solutions to better manage and understand business drivers. Applix announced that its continued success in consumer products and retail is due primarily to its ability to provide cost- efficient solutions tailored to this industry, all based on the strength of its online analytical processing (OLAP) engine, TM1, which provides a real- time view to corporate information.

Renowned for how easily it can be tailored to support a myriad of applications and business models, TM1 supports the delivery of consumer products to market, from product conception and manufacturing, to point of sale (POS) and delivery. These consumer products and retail-specific solutions include support for marketing campaigns, product profitability analysis, scenario planning for fluctuations in raw materials pricing, inventory management, price/volume analysis, sales analysis and forecasting, supply chain management and traditional budgeting, planning and reporting. For more information on how Applix TM1 improves decision making in the consumer goods and retail sectors, see http://www.applix.com/retail.

In addition to drawing upon TM1's strength in providing solutions across the enterprise, consumer products manufacturers and retailers also use Applix solutions for their ability to respond immediately with answers to "what-if" analytic questions, the familiar, well-developed Excel environment, minimal IT overhead, and lower total cost of ownership for real-time decision making. TM1's “what-if” functionality allows product managers and retailers to work with their data and get immediate answers to their questions about possible trends, strategies and plans, especially useful in the fast moving world of consumer goods. They can then immediately understand the bottom-line impact of the fluctuations in the price of raw goods or surge in transportation costs and quickly respond to changes in product pricing.

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