Scores of companies in the consumer products and retail sectors have chosen solutions from Applix, Inc., a global provider of business intelligence (BI) and business performance management (BPM) solutions to better manage and understand business drivers. Applix announced that its continued success in consumer products and retail is due primarily to its ability to provide cost- efficient solutions tailored to this industry, all based on the strength of its online analytical processing (OLAP) engine, TM1, which provides a real- time view to corporate information.

Renowned for how easily it can be tailored to support a myriad of applications and business models, TM1 supports the delivery of consumer products to market, from product conception and manufacturing, to point of sale (POS) and delivery. These consumer products and retail-specific solutions include support for marketing campaigns, product profitability analysis, scenario planning for fluctuations in raw materials pricing, inventory management, price/volume analysis, sales analysis and forecasting, supply chain management and traditional budgeting, planning and reporting. For more information on how Applix TM1 improves decision making in the consumer goods and retail sectors, see http://www.applix.com/retail.

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