Westboro, Mass., Oct. 4, 2000 -- Applix, Inc. ), a leading global provider of e-business solutions, announced that its senior management team has purchased approximately 250,000 shares of Applix stock pursuant to the executive loan program established by the company.

Alan Goldsworthy, president and CEO, said, "This clearly shows that the top executives at Applix are completely committed to the success of this organization. This signals Applix's executive team's fundamental belief in our core strategy - which is to be the leader in demand chain management."

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