Westboro, Mass., Oct. 4, 2000 -- Applix, Inc. ), a leading global provider of e-business solutions, announced that its senior management team has purchased approximately 250,000 shares of Applix stock pursuant to the executive loan program established by the company.

Alan Goldsworthy, president and CEO, said, "This clearly shows that the top executives at Applix are completely committed to the success of this organization. This signals Applix's executive team's fundamental belief in our core strategy - which is to be the leader in demand chain management."

The executives purchased stock directly from Applix, pursuant to the company's 1994 equity incentive plan, at a price of $4.375 per share. The executive loan plan requires that the executives must guarantee to pay back the amount of the loan with interest within five years.

"Both Applix and its executives continue to invest in the future of this company," said Goldsworthy. "We are further transitioning Applix to fully capitalize on the enormous growth opportunities in the CRM analytics market with our demand chain management solution. This investment by the executive team, of over $1 million, is just another example of our belief in, and our overall commitment to, the future success of Applix."

For more information, please visit www.applix.com.

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