ARLINGTON, Va., Jan. 2. 2001 Applied Predictive Technologies (APT), a provider of adaptive customer relationship management (CRM) marketing optimization software platforms for online and brick-and-mortar businesses, announced the launch of its Adaptive Marketing Suite v1.0. The product suite leverages a company's existing CRM system or data gathering efforts and accurately predicts customer behavior to help companies optimize marketing programs executed through multiple channels.
``Businesses have been using predictive techniques to increase the effectiveness of sales and marketing campaigns for many years,'' says Jim Manzi, CEO of Applied Predictive Technologies. ``Many of these traditional modeling approaches applied to marketing challenges, however, use only one predictive statistical technique. The technology behind the new Adaptive Marketing Suite assumes competing models for each business problem then selects the best approach.''
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