OuterBay, a provider of Application Data Management (ADM) solutions, announced the results of an independent third-party survey* that indicates more than 70 percent of chief information officers, vice presidents and directors responsible for applications, databases, data centers and storage have plans and budget for, or are evaluating ADM solutions. The primary drivers of interest in ADM solutions include declining application performance and escalating server and storage costs. Key expected benefits of an ADM solution include meeting service level agreements (SLAs) through improved application performance, and reduced server and storage costs.

The objectives of the survey were to determine the key impacts of data growth on today’s enterprises; to assess the primary drivers of interest in ADM as a solution to data growth; and to identify desired features in ADM solutions.

Principal Findings:

The survey found that for the coming year, one third of respondents anticipate more than 75 percent data growth, while 59 percent project data growth of more than 25 percent. All respondents with projected data growth of 50 percent or more report slower application performance as a direct result of that growth. Under conditions of rapid data growth, declining application performance is more pronounced as size of the database increases.

The survey found that 70 percent of data-focused executives and 44 percent of all surveyed companies have plans and budget for, or are currently evaluating ADM solutions. Key drivers of interest in ADM by chief information officers, vice presidents and directors in charge of applications, databases, data centers and storage include the need to increase application performance or free-up storage capacity. Additional drivers include the ability to meet service-level agreements (SLAs), lower storage costs and ease application upgrades.

One respondent put it this way: “We seem to use storage once and never get rid of the data. We have been throwing physical storage (buying) at it but cannot seem to get our arms around managing it from birth to death. It seems to just hang around.”

According to respondents, the top four desired ADM solution features include the ability to:

  • Forecast and monitor data growth across applications and infrastructure
  • Set and enforce data retention policies based on data value (lifecycle management features)
  • Have real-time access to archived data through standard application interface
  • Create relationally-intact subsets of database instances

A summary of survey results can be found at http://www.outerbay.com.
The survey, commissioned by OuterBay, was conducted by Launch Pad, who polled 129 managers, directors, vice presidents, chief information officers and chief technology officers in two distinct categories. Executives and managers in data-related functions were described as responsible for applications, storage, databases and data centers. IT executives and managers were described as responsible for overall IT supervision. The survey was completed in August 2003.

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