Apple took the wraps off its iCloud online storage service Monday and while it doesn’t exactly break new ground, the hype surrounding the announcement is likely to drive more interest and acceptance for the cloud as a safe and convenient repository for files and applications.

Apple chief executive Steve Jobs unveiled the iCloud service during a presentation at the company’s worldwide developers’ conference in San Francisco. He said the service is a step toward achieving the company’s vision of a digital world where users have seamless access to their information, music, photos and other files across a wide range of devices.

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