(Bloomberg) -- Apple Inc. will allow its artificial intelligence teams to publish research papers for the first time, marking a significant change in strategy that could help accelerate the iPhone maker’s advances in deep learning.

When Apple introduced its Siri virtual assistant in 2011, the company appeared to have a head start over many of its nearest competitors. But it has lost ground since then to the likes of Alphabet Inc.’s Google Assistant and Amazon.com Inc.’s Alexa.

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