The Apple-IBM enterprise partnership has yielded its first fruit. Apple has launched AppleCare for Enterprise, a support service for corporate IT departments, helpdesks and more. Take a close look at the launch information, and you'll notice IBM plays a central role in the initiative.
Under former CEO Steve Jobs, Apple was mostly a consumer products company. But under current CEO Tim Cook, Apple sees growth opportunities in the enterprise -- especially amid the continued BYOD (bring your own device) wave. At the same time, IBM CEO Ginni Rometty is trying to jumpstart IBM's Global Technology Services support business.
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