(Bloomberg) -- Apple Inc. has gone to space to find additional talent for its augmented reality efforts. The iPhone maker has hired Jeff Norris, a specialist in the new technology from the National Aeronautics and Space Administration, to help build future products, according to people familiar with the matter.

Norris founded the Mission Operations Innovation Office of NASA's Jet Propulsion Lab, where he led efforts to create new ways to control spacecraft and robots in space with virtual and augmented reality, according to his website.

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