The enterprise mobility management (EMM) software market is expected to nearly quadruple in size within four years, according to new research from Ovum.

The report notes that EMM software is still a relatively niche product, but mobility has an impact on every kind of business and as such EMM software is playing an increasingly important role in managing and securing apps and devices of all kinds.

The trend is an indication of why the market is set to grow at a compound annual growth rate (CAGR) of 29.5%, from a base of $2.7 billion in 2014 to just under $10 billion by 2019.

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“While security concerns around bring-your-own-device (BYOD) have so far driven this still-immature market, the opportunity for mobile enterprise apps to transform business processes is transforming this relatively niche market into a widely adopted, mainstream IT proposition,” Richard Absalom, principal analyst at Ovum and author of the report.

As enterprise mobility management strategies mature, enterprise IT departments think less in terms of basic device management and security and more about how usage of these mobile devices can transform business processes, Absalom says.

“This inevitably drives them toward mobile app adoption,” he says. Mobile device management (MDM) has been the primary building block for EMM solutions, Ovum says. However, MDM as a category is commoditizing and EMM vendors are turning instead to mobile app management (MAM) and mobile app development platforms (MADPs) to provide added value to customers and drive their own growth, the report says.

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