CHICAGO, Illinois, February 4, 2004 - After spending years in the academic/technology and business trenches, this enterprising trio is launching a new way of doing business. Operating under the radar screen and working for some of the industry giants during the last year, this Chicago-based team with offices in Seattle is announcing the official launch of their business and introducing a new consultative-style of data warehousing and data mining.

Apollo's focus on data mining, data warehousing and analytic solutions seeks to help manage this complex task efficiently. Apollo also provides business owners with information and insight that can be used for targeted marketing efforts, customer relationship management and in shaping the future of the financial services, healthcare and biotechnology industries.

“We saw a huge opportunity to deliver analytic solutions as a service," said Jeff Kaplan, principle, client services. "We started Apollo after working for years in the business intelligence field and witnessing firsthand that clients analytic needs were not being met by shrink-wrap software, because it is not customized to meet each individuals specific business needs.”

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