Based in Stamford, Connecticut, Aperture Technologies develops and sells visual infrastructure management solutions to thousands of recognizable companies and organizations worldwide such as Wal-Mart, GE Capital, AOL and NASA. Its solutions help these organizations operate more efficiently by managing their space, technology infrastructure and personnel assets.
The company's marketing programs had been fairly successful Aperture had a steady flow of leads that resulted in plenty of closed deals. The company's databases were filled with information on its customers and prospects that might be of interest. However, Aperture wanted to achieve even greater success, so it began searching for a solution that would provide some critical analysis functionality that had been previously lacking. Aperture's goal was to gain a deep and intimate understanding of its customer base and clearly identify opportunities for growth.
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