REVIEWER: Bill Comeau, senior director for Bell Canada Database Marketing Center.

BACKGROUND: Bell Canada's Database Marketing Center operates on a fairly large scale, supporting almost 1,000 internal marketing clients with data mining, modeling and segmentation, and list management solutions. We produce over 1,500 specific direct marketing lists annually in support of a wide variety of wireline, wireless, Internet and bundled telecommunications offers and channels.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access