When it comes to mobile app security, developers and CXOs better bolster their strategies -- because end-users apparently don't plan to pay much -- if anything -- for mobile security on their own.

A case in point: A majority of Google Android users are aware of potential malware app attacks, but the vast majority of users want to pay less than $5 for a security app -- and nearly half of respondents don't want to pay for mobile security at all.

Those factoids emerged in a new report -- Android Security Survey 2015, a poll of end-users by 360 Mobile Security Ltd. Among the survey highlights:

  • Two-thirds of respondents are aware of weaknesses on the Android platform.
  • More than 90 percent of respondents noted that mobile security is "very important."
  • Top concerns for Android mobile users included untrustworthy apps (27 percent); online payments (20 percent); and hackers (13 percent).
  • Additional concerns were single sign-on, Wi-Fi connection, personal data leakage and others.

Nearly half of the respondents currently are not (or unsure if they are) using a security app on their personal smartphone device, noting that approximately one-out-of two people didn't know they needed an app.
More than 80 percent of respondents want to spend less than $4.99 on a security app; moreover, 44 percent of respondents do not want to pay any fee for the app. 360 Mobile did not disclose how many consumers participated in the survey.

While consumers largely ignore the mobile security risks, corporate developers are struggling to fill the security void. The challenges stretch across all the major verticals -- from banking to healthcare and more. Indeed, 40 percent of large companies are not taking the right precautions to safeguard the mobile apps they build, according to a recent study from IBM and Ponemon.

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