Wasted time. Squandered resources. No consensus on business requirements. Thats right, were talking about a flawed data warehousing initiative.
According to the results from last years survey which polled readers CRM priorities and concerns, readers requested more articles about the CRM and data warehousing initiatives of actual companies. Not success stories, but the real war stories behind company initiatives. The real nitty-gritty, "How the West was won" type of stories.
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