Big data and analytics are at the top of the corporate agenda. In fact, a recent EY survey  found that 80 percent of senior executives think that data should be at the heart of all decision-making. However, 50 percent of these executives identified adapting organizational culture to integrate with big data as a key challenge.

The human element of big data and analytics is probably the most critical factor in building a successful program, but it’s also the least understood. When people think of analytics, they often think of technology and data – and while the sophistication of technology is enabling the capability, the true value lies in the hands of the human beings interpreting and applying the analytics. In other words, analytics provides the greatest value when big data enables big judgment. However, that value will always be limited by how well team members are prepared to work in an analytics-driven business.

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