December 11, 2012 – The realities of production and contraction will kill off some big data startups next year, bringing down with them some of the market hype, according to a new industry forecast. But analytics as a whole will build on better big data use cases as well as refined use of cross-channel development and machine learning.

Tom Davenport, International Institute for Analytics Director of Research and renowned author, led a group presentation and discussion Tuesday of the IIA’s eight “2013 Predictions for Analytics.” Analytics was propelled in many ways by interest in big data throughout the current year, though Davenport expressed uncertainty over how the two practice areas will play out in the year to come.

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