October 8, 2010 – Although expectations have dampened with a down economy, interest and investment in business analytics should grow by 7 percent per year through 2014, according to an annual report from the International Data Corporation.

But integral to maintaining that interest – especially with the recent explosion of attention to cloud computing and Software-as-a-Service – is to steer more money into innovation, said Dan Vesset, IDC vice president of business analytics research and the lead analyst on the report.

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