Over the past few years, data analytics has become an integral necessity in modern business. In a hyper-competitive world with ever-expanding sources and volumes of data, regardless of industry, the ability to leverage data analytics to manage the customer lifecycle is imperative for the success of companies across industries.
Yet most of the 100 respondents to a 2015 Gatepoint Research Pulse Report rated their ability to apply analytics to different scenarios as “good” less than 25 percent of the time. Respondents reported that two factors were largely to blame for their struggles: a lack of internal skills (49 percent) and a lack of accurate, reliable data (37 percent). Furthermore, half of the respondents said they had no experience whatsoever using any analytics tools within their enterprise.
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