ANALYTICi is a customer relationship management (CRM) consulting organization focused on strategy, systems integration and data mining and modeling, and is a division of the FCB Group. ANALYTICi helps its clients capture and utilize disparate sources of customer and marketing data to better understand who the customers are, what they buy, when they buy and why they buy. The analysis results in the cultivation of long-term, profitable customer relationships and interactions. Drawing on expertise across a number of disciplines, including strategic marketing, brand development, marketing- process development, data warehousing, data mining and data modeling, ANALYTICi helps Fortune 500 companies measurably improve the profitability of their customer relationships.

The cornerstone of ANALYTICi's approach to CRM is its collection and analysis of marketing and customer data. In little more than two years, our client data warehouses have grown from zero to four terabytes. With a typical ANALYTICi client presenting a raw data profile of 10 to 15 million customers and more than 1 million transactions every month, data storage is a mission-critical concern.

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