In the turbulent sea that is today's business environment, customer relationships, like the shoreline, are lashed by waves and are continuously changed and shaped. Similarly, constant waves of customer interaction sweep over your business touchpoints, leaving broad expanses of granular data. As the shoreline changes by the day or hour, businesses can now predict the tides of customer needs and the business' destiny.

You must find ways to mine the data, learn from it, use it ­ because all of the marketing and revenue opportunities your business will ever need reside in those turbulent waves and countless grains of sand.

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