In my April 2001 column, "Techno Wave ­ Mass Customization" I explained the development of customizable analytic applications by several software vendors. These new BI applications supply a rich environment, which includes "solutions" for 60 to 80 percent of generic business needs such as key performance indicators (KPIs), sales analyzers and retail analytics. The remaining 20 to 40 percent may be created through customizable points in the design and implementation processes.

As I described in that article, these applications have a number of advantages as follows:

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