A couple of years ago, I gave a series of keynote speeches on the concept of inter-organization data integration. The speech focused primarily on the fact that every customer is a shared customer. I had experience in the field implementing inter-organization data integration and discovered the value that could be unleashed by understanding not only your customer touchpoints, but those of other organizations.
This presentation resonated with some of my colleagues. In our resulting discussions, we soon took the concept beyond the point-to-point integration of business-to-business and extrapolated it into a general-purpose data integration and analysis service that we called Analysis, Inc.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access