A couple of years ago, I gave a series of keynote speeches on the concept of inter-organization data integration. The speech focused primarily on the fact that every customer is a shared customer. I had experience in the field implementing inter-organization data integration and discovered the value that could be unleashed by understanding not only your customer touchpoints, but those of other organizations.

This presentation resonated with some of my colleagues. In our resulting discussions, we soon took the concept beyond the point-to-point integration of business-to-business and extrapolated it into a general-purpose data integration and analysis service that we called Analysis, Inc.

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