Sometimes it’s easy to get caught up in the excitement of social computing solutions. Business benefits of social computing provide increased productivity, better innovation and lower costs. We hear about use cases and evolve to quickly meet customer needs. But years ago, when I worked for the CIO of a $2 billion corporation, I remember a different perspective on these projects. Today, while helping a customer at an architectural design session at the Microsoft Technology Center, I was reminded of what it’s like to be in the IT professional’s role.

How well knowledge workers do their jobs includes how quickly they generate new ideas and turn them into solutions, how quickly they find the right person with the right expertise, how well they work together across time zones and geographies, etc. These activities generally determine how well their companies compete, and companies implement technologies to try to give themselves an advantage.

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