American Management Systems, Incorporated, a global business and IT consulting firm, and Marketswitch Corporation, a provider of high-scale optimization decisioning software, announced a partnership to market an end-to-end customer value and churn management solution for communications, cable, media and other subscription-based companies that target individual consumers and businesses. This extends an earlier agreement between the companies that enabled them to market advanced decision management solutions for the financial services industry.

The AMS/Marketswitch offering will integrate Strata Enterprise, AMS's robust decision management system, and TRUE Optimization, Marketswitch's scalable real-time optimization suite. The new and unique offering will provide communications companies with unmatched capabilities for managing the customer experience more effectively and quickly improving the profitability of their customer bases. Currently, AMS's and Marketswitch's combined installed customer bases with their respective products include many large-scale implementations at Fortune 500 companies.

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