PLATFORMS: Ameritech uses Oracle Express Analyzer relational databases with a UNIX server from Sun. However, One-By-One is platform independent and can be used with either UNIX or Intel- based servers.

BACKGROUND: With the help of Paragren Technologies, Ameritech is gaining a competitive advantage through two critical routes: 1) improved data aggregation and multidimensional analysis capabilities through Paragren's One-By- One software, and 2) access to more extensive data, including the integration of purchase behavior, promotional and attitudinal household data about their current and prospective customers.

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