(Bloomberg) -- Amazon.com Inc. introduced an image recognition program, a speech-to-text service dubbed Polly, and tools for building conversational apps, highlighting its push to add artificial intelligence to its cloud-computer offerings.

Andy Jassy, chief executive officer of the Amazon Web Services unit, unveiled the new products Wednesday at the company’s fifth annual re:Invent conference, which drew 32,000 people from diverse industries to Las Vegas. He pitched Amazon’s wide breadth of services and ability to customize them for clients, while poking fun at competitor Oracle Corp., which Amazon dismisses as a cloud pretender.

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