Amazon announced that its Amazon Web Services division has opened its first data center in Asia to offer an improved level of service to businesses looking to run their applications in the cloud.

Prior to the opening of the Singapore-based data center, Amazon Web Services (AWS) offered its services to Asian-based business through data centers located in the U.S. or Europe. The company believes having a data center in the region will increase its ability to capture more business from existing customers and gain new clients.

“One of the most frequent and resounding requests over the last year has been for AWS to launch an Asia Pacific presence,” Andy Jassy, senior vice president of AWS, said in a statement. “We’ve heard it from Asia Pacific companies already using AWS in our U.S. data centers; we’ve heard it from our U.S. and European customers wanting to better serve Asia Pacific end users; and we’ve heard it loud and clear from Asia Pacific businesses who preferred to wait to leverage the AWS infrastructure platform until we had a datacenter presence in Asia.”

Amazon named a number of companies that had already signed on to leverage the data center and its cloud-based application hosting services, including IT consulting firm CapGemini, securities broker Kim Eng Securities, Australia electronics design software provider Altium, and Indiagames, which has exclusive online and mobile gaming rights for the India Premier league, a top tier cricket league in India.

Indiagames said it was looking for a means to quickly launch a Facebook game called Indiagames T20Fever. Rather than build out its own infrastructure, which could take away from other initiatives, it decided to try running the service on the Amazon cloud. “We’ve been able to handle thousands of gamers concurrently without having to spend a rupee on physical infrastructure,” Indiagames chief executive officer Vishal Gondal said in a statement.

Amazon said it will offer its complete Web services portfolio through the new Singapore-based data center, including Amazon Elastic Compute Cloud (EC2), and Amazon Simple Storage Service (S3).



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