Amazon.com Inc.’s cloud-computing unit is building new products that make it simpler and cheaper to package software delivered via the Internet, following similar moves by Google Inc. and Microsoft Corp.

The technology, based on a free software standard called Docker, lets developers use and manage complex applications that run on the Web. The online retailer, which operates a multibillion-dollar cloud technology business via its Amazon Web Services division, announced the measures today at its re:Invent conference in Las Vegas.

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