Inc.’s cloud-computing unit is building new products that make it simpler and cheaper to package software delivered via the Internet, following similar moves by Google Inc. and Microsoft Corp.

The technology, based on a free software standard called Docker, lets developers use and manage complex applications that run on the Web. The online retailer, which operates a multibillion-dollar cloud technology business via its Amazon Web Services division, announced the measures today at its re:Invent conference in Las Vegas.

Amazon’s new EC2 Container Service will also make it simpler for companies to use Docker-based technology instead of tools developed and sold by VMware Inc. Amazon, Google and Microsoft’s Azure unit are offering these products as they compete in the cloud-computing market, seeking to deliver more processing power and data storage over the Web.

“Docker is a disruptive technology, so some vendors will win and some vendors will lose,” Ben Golub, Docker’s chief executive officer, said during a speech at the conference.

“With Docker, people will be deploying fewer virtual machines,” Golub said in an interview following the keynote.

Virtual machines underpin the technologies of VMware, Citrix, Microsoft and others. Docker was recently valued at around $400 million after raising $40 million.

“Now that all the big cloud providers -- Azure, Google, Amazon -- are all supporting containers it effectively makes Docker the de facto unit of cloud computing,” Jerry Chen, a Docker board member, said in an interview.

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