When Amazon's AWS re:invent 2014 conference kicks off Nov. 11 in Las Vegas, numerous Big Data cloud companies will be in the house. Among the businesses to watch: Blacklight Solutions, Intel, MediaMath, Numenta and Yellowfin (among others). Here's why.

AWS re:invent has emerged as one of the world's largest cloud conferences. Each year, real-world case studies -- spanning small, midsize and large companies -- take center stage at the conference. Big Data, business intelligence and analytics occupy a large piece of this year's overall conference agenda. 

Among the anticipated announcements or demonstrations worth watching:

  • Amazon will host several Big Data and HPC (high performance computing) sessions -- focused on "best practices, architectural design patterns, and in-depth discussions of Hadoop, Elastic MapReduce, Redshift, Kinesis, Data Pipeline, and S3" (short for Simple Storage Service).
  • Blacklight Solutions and Yellowfin together will demonstrate BI and applied analytics solutions. Yellowfin offers a Web-based reporting and analytics solution, as well as location intelligence and data visualization tools. Blacklight is a Yellowfin implementation partner.
  • Intel will demonstrate a Big Data healthcare solution built on Hadoop for the Michael J Fox foundation.
  • MediaMath will describe how they built a Big Data management system using Amazon Kinesis, Amazon EC2 Spot Instances, Amazon EMR, and S3.
  • Numenta, focused on machine intelligence, will demo a new release of Grok IT for Analytics. The application, which runs on AWS, monitors cloud servers and enables complex pattern detection, automatic model building, and continuous learning, the company claims.

The big takeaway: These sessions and announcements don't involve vaporware. In my experience, most of the AWS conference discussions involve real cloud deployments. And it looks like this year's agenda -- packed with Big Data information -- will deliver on the demo and case study promise again.
I'm not suggesting that all Big Data applications are moving to the cloud. But AWS re:invent 2014 will reinforce the fact that plenty of massive, complex workloads no longer run on-premises.

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