May 16, 2008 - Alterian announced its intention to acquire Web content software company Mediasurface.
The addition of Mediasurface will expand the online execution capabilities of Alterians integrated marketing platform to encompass Web sites, corporate intranets, extranets and social media channels all driven by Alterians market leading analytics capability.
Online marketing is growing rapidly and has become core to the overall marketing activity of an organization. Through the acquisition of Mediasurface, Alterian will create an integrated marketing platform that combines online and offline customer analytics with content and multi-channel execution to help marketers optimize customer experiences across the Web in real time, said Alterian CEO David Eldridge.
Alterians integrated marketing services platform has evolved over the past 24 months through a mixture of organic development and acquisition. Having established itself as the database marketing software partner for Accenture, Acxiom, Carlson Marketing, Experian, Epsilon, InfoUSA, Merkle, Ogilvy One and Euro RSCG Worldwide, Alterian built an analytically led integrated marketing platform that delivers email, database and operational marketing and reporting.
Mediasurface is a growing company with great products and great customers, said Lawrence Flynn, CEO of Mediasurface. We are very proud of the business we have built and appreciate that Alterian sees the value of what we are creating here. Alterian is an industry leader with a great vision and we are very excited to become part of their march to change the face of marketing.
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