Alterian, a provider of global enterprise marketing platforms, announced a new self-evaluation tool to help marketers improve the processes used to manage all parts of their marketing operation. The Alterian Operational Marketing Benchmark provides marketers with a tailor-made report and recommendations on their marketing management processes.
Designed to examine six areas of the marketing process within an organization - strategy, insight, creativity, approval, production and execution - the Alterian Benchmark consists of a short questionnaire. Marketers' performance is then compared against an overall average and also against their specific industry and a set of recommendations is provided, outlining areas that need to be addressed. Practical advice for each of the six areas is given including what steps should be taken to improve their situation. The overall results of the benchmark will be announced to the industry later in the year.
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