Responding to demand for marketing integration, Alterian announced it has expanded its online marketing capabilities. Alterian has added to its Dynamic Messenger platform the ability to manage and host personalized landing pages, micro-sites and Web forms as well as the ability to deliver and track content via RSS. Alterian is a global provider of database marketing, customer insight and marketing execution solutions.
The new features transform Alterian's Dynamic Messenger platform from an email marketing solution to a comprehensive online marketing suite. With the new features, marketers can capture data sourced from landing pages and other Web site traffic. The data can be easily integrated into multichannel databases for sales follow up as well as reporting, analysis and further selection. The integrated online marketing platform also enables marketing service providers (MSPs) and interactive agencies to provide the most complete and cost effective online capabilities to their client.
Alterian is extending the benefits of integrated database marketing to organizations as they grow their online efforts. Leading analysts firms such as Forrester Research warn that as marketing organizations increase their online budgets, they must have the tools in place to capture and act on consumer data and present a consistent customer experience.
Through a permission-based Web interface, Dynamic Messenger also makes it simple for separate marketing teams, interactive agencies and Marketing Service Providers to collaborate. Vertis Communications, a world-class marketing agency headquartered in Baltimore and partner to many of today's Fortune 500 companies, is already using the expanded platform to manage complex, time-sensitive assignments.
"Our customers count on us to integrate offline and online marketing channels to deliver the best customer experience in their respective markets," said Art Hall, national director of integrated data solutions for Vertis Communications. "Dynamic Messenger provides a platform that makes delivering integrated solutions practical and affordable."
The expanded online marketing capabilities represent the first phase of enhancements to Alterian's Dynamic Messenger platform, which Alterian launched following its acquisition of Dynamics Direct, an email and online marketing technology innovator, in May. Dynamic Messenger is available through Alterian's global partner network of MSPs and interactive agencies.
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