Alterian, a global provider of marketing and customer insight solutions, announced that it has extended its product capabilities to deliver an innovative Marketing Suite. With the launch of two new applications: Campaign Manager and Analytic Reporting, and Release 2.0 of the Alterian Data Discovery and Visualization (DDV) application, Alterian delivers enhanced, integrated capabilities that extend its solutions for Marketing Service Providers by significantly improving their client propositions, and enabling in-house Marketers to dramatically improve their targeting and efficiency.
The Alterian Marketing Suite uniquely gives marketers the power to work with detailed customer-level data throughout each phase of the marketing process with unparalleled speed and flexibility from segmentation and analysis to campaign planning, execution and measurement. This means that Marketers can now gain very precise insights about their customers and market opportunities, and immediately take targeted action that delivers measurable results.
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