Alterian, a global provider of marketing and customer insight solutions, announced that it has extended its product capabilities to deliver an innovative Marketing Suite. With the launch of two new applications: Campaign Manager and Analytic Reporting, and Release 2.0 of the Alterian Data Discovery and Visualization (DDV) application, Alterian delivers enhanced, integrated capabilities that extend its solutions for Marketing Service Providers by significantly improving their client propositions, and enabling in-house Marketers to dramatically improve their targeting and efficiency.
The Alterian Marketing Suite uniquely gives marketers the power to work with detailed customer-level data throughout each phase of the marketing process with unparalleled speed and flexibility from segmentation and analysis to campaign planning, execution and measurement. This means that Marketers can now gain very precise insights about their customers and market opportunities, and immediately take targeted action that delivers measurable results.
Alterian also announced significant new partnerships with two leading Marketing Service Providers, MarketTouch and CC3, which are both launching solutions based on the Alterian Marketing Suite. These organizations further strengthen Alterian’s portfolio of partners which includes InfoUSA, Carlson Marketing Group, Epsilon, ICOM, List Services and CFM Direct. “A key part of our global strategy is to partner with leaders in the marketing and data services sector, to deliver specialized and appropriate solutions to help their clients achieve high ROI on their marketing investments,” commented David Eldridge, CEO, Alterian.
Through Alterian’s flexible business model and network of partners, the benefits of the Alterian Marketing Suite are available to a broad range of organizations. Marketers seeking an end-to-end solution can work with the industry’s leading Marketing Service Providers’ own unique version of Alterian technology, coupled with their ability to provide data, consulting, and execution services. Marketers who prefer to purchase the Suite for use on their own site are supported by Alterian’s network of technology partners.
The Application Modules fall into three areas:
- 1. Selection and Segmentation: Campaign Manager
The Campaign Manager module allows the marketer to manage a complete marketing initiative from promotion, budgeting, planning, segmentation, suppression, scheduling, file output, response tracking and response analysis. Its modular design breaks up the campaign management process into the various tasks and provides a flexible and easy to follow workflow.
- 2. Analysis and Reporting: DDV2.0
Data Discovery and Visualization (DDV) allows businesses to be in control of their conversations with databases. A marketer can ask any question of their data without the fear of wasting valuable time, resource and budget. This is possible because the speed and intelligence of an Alterian solution provides the analytic power to query hundreds of millions of transactions in seconds, without the user having to pre-define the questions.
Analysis without reporting keeps valuable information locked in the minds of the few. Reporting without analysis simply provides answers to yesterday’s questions. Alterian’s Analytic Reporting module merges the benefits of static business reporting with the interactive nature of analysis into one application, to get insightful analysis reported throughout the business. Web FastCounts
With decision making becoming more distributed among organizations, it is critical that the tools to better analyze and act on information are also distributed. Alterian Web FastCounts allows decision makers to interrogate their data and generate targeted lists. It is designed for organizations that share data with external vendors and users via an extranet or intranet. It also offers great advantages to Data Service Providers who can now deliver distributed access to data via the Web.
- 3. Data Mining: Modeling
The use of data mining techniques to improve business performance is a well- known discipline. The value of understanding cause and effect’ or determining natural clusters’ is a tremendous benefit when designing and executing marketing programs. Alterian Modeling adds data mining capabilities directly to the Alterian Suite. When combined with Alterian’s Data Discovery and Visualization (DDV) application and Alterian’s Analytic Reporting application, business users have the complete functionality to build, analyze, and report on predictive and segmentation models.
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