December 8, 2008 - Alterian announced an agreement with Unisys Corporation, which aligns Alterians software platform with Unisys enterprise server technology.
The Alterian solution, running on a Unisys ES7000 enterprise server, is designed to provide database marketers with a cost-effective way to accommodate large prospect database environments at a fraction of the cost of traditional legacy solutions while providing faster, flexible options. The new offering helps marketing organizations control infrastructure costs while aligning revenue and expense.
The solution introduces improved speed and flexibility to bring new capabilities that marketers have not seen before. Benchmarking tests show that the new offering reduces campaign cycle times, from file receipt to campaign fulfillment, by as much as 50 percent, while also reducing total cost of ownership over traditional legacy solutions by as much as 50 percent.
This combination of Alterians software engine - its flagship high-performance analytical database - and the exceptional processing and storage capabilities from Unisys creates a unique environment where querying large amounts of data, high-volume data extraction, rigorous data analysis and campaign execution come together, said Dan Hall, vice president of professional services at Alterian. Leveraging the powerful ES7000 enterprise server technology from Unisys, marketers can run end-to-end solutions incorporating operational marketing, content management, email marketing and database marketing at a fraction of the cost of their current solutions, yet with better performance. Partnering with Unisys builds on our success with Alterians recent database advancements, allowing marketers greater data access, improved speed, and higher ROI.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access