December 8, 2008 - Alterian announced an agreement with Unisys Corporation, which aligns Alterian’s software platform with Unisys enterprise server technology.

 

The Alterian solution, running on a Unisys ES7000 enterprise server, is designed to provide database marketers with a cost-effective way to accommodate large prospect database environments at a fraction of the cost of traditional legacy solutions while providing faster, flexible options. The new offering helps marketing organizations control infrastructure costs while aligning revenue and expense. 

 

The solution introduces improved speed and flexibility to bring new capabilities that marketers have not seen before. Benchmarking tests show that the new offering reduces campaign cycle times, from file receipt to campaign fulfillment, by as much as 50 percent, while also reducing total cost of ownership over traditional legacy solutions by as much as 50 percent.

 

“This combination of Alterian’s software engine - its flagship high-performance analytical database - and the exceptional processing and storage capabilities from Unisys creates a unique environment where querying large amounts of data, high-volume data extraction, rigorous data analysis and campaign execution come together,” said Dan Hall, vice president of professional services at Alterian. “Leveraging the powerful ES7000 enterprise server technology from Unisys, marketers can run end-to-end solutions incorporating operational marketing, content management, email marketing and database marketing at a fraction of the cost of their current solutions, yet with better performance. Partnering with Unisys builds on our success with Alterian’s recent database advancements, allowing marketers greater data access, improved speed, and higher ROI.”

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