Alterian, a leading global provider of analytics-led integrated marketing technology, announced it has acquired Marketing Resource Management (MRM) software provider Nvigorate Limited. Nvigorate's customer base includes leading brands in the financial, retail, automotive, travel & leisure and information management sectors. The entire Nvigorate staff will be joining Alterian and the existing management team will remain in place.
Nvigorate's products, sold under the OnePlace banner, include functionality in the key areas of planning and budgeting, creating marketing programs and content, distributing marketing content and measuring and optimizing marketing performance. Delivering substantial benefits in the areas of brand management and marketing operations, OnePlace is available on a hosted or on-premise basis.
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