Alterian, a leading provider of database marketing and customer insight solutions, announced it has acquired MarkIT Information Services, a specialist organization in delivering marketing technology through ASP services. This acquisition expands Alterian's service portfolio to its partner network. Through the acquisition, Alterian will deliver a new service called 'Alterian Connect', which will allow Marketing Service Providers (MSPs) to benefit from Alterian based solutions without having to manage the administration, upgrades and maintenance of the technology at their own site.
"This is a very positive move for Alterian and our business partners," said David Eldridge, CEO of Alterian. "Through the acquisition of MarkIT, Alterian will offer our partner base additional specialist skills to help accelerate penetration of their customer and prospect base with Alterian based solutions."
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