Consumer data specialty firm Orchestro has recently put the finishing touches on its revised namesake platform, intending to fan out its analytic capabilities as well as re-introduce the firm to the mid-market.

Version 8 of Orchestro’s demand signal repository (DSR) is a cloud-native platform for monitoring and assessing on-shelf availability based on the work of its data scientist team. Headline enhancements in the release include: connections to ShelfSense, Orchestro’s first cloud-based on-shelf product availability application; Orchestro Harmonizer, a feature that adds more context along the product data integration path; works on Orchestro’s Maestro analytic engine for reporting and workflow; and Orchestro Insights, a template for reports with beefed up visualizations. 

Manufacturers and retailers have been sharing data for years, though efforts to align the two with timely, accurate information have been under way since “sometime after the Earth cooled,” joked Dave Shuman, Orchestro co-founder and VP of product strategy. Shuman says advances in the last year or so in integrating and digging for insights into these large, messy data sets are behind Orchestro’s updates.

“To get a good picture of what is going on with supply and demand, you can’t just get that from one source. Even inside a retailer, they don’t have a single source [of data]. All of those need to be synchronized together and ... be able to change the perspective based on who you’re having the conversation with,” says Shuman.

Primarily in the enterprise-level consumer data and supply chain channels, the 14-year old vendor counts approximately 100 consumer brands as customers. Orchestro is based in McLean, Va. and has executive roots in MicroStrategy. Shuman says the V8 release represents a “move as a company from a services-led technology company to a packaged application company,” in part to reach out to mid-market businesses along the supply chain with a growing adoption rate for product analytics.

Advanced analytic capabilities and big data returns are in the works for two-thirds of supply chain managers, even as hype around certain industry terms like DSR has cooled from a few years ago. Lora Cecere, a long-time voice in the supply chain space, said of Orchestro’s updated release: the “integration of shelf-sensing and channel data is a great advancement.”

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