REVIEWER: Steele Arbeeny, chief technology officer for Alliant Data.
BACKGROUND: Alliant Data is a credit reporting agency for direct marketers. Alliant's databases predict profitable consumer behaviors based on past transaction history, enabling campaign-specific insight on more than 110 million direct marketing customers. Alliant provides a risk score for potential target consumers. Firms use these scores to segment their lists and focus their efforts on contacts with high predictive profitability and low risk for better campaign performance.
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