"The most important thing to know about us," says Tony Fisher, president and general manager of DataFlux Corporation, "is that DataFlux is all about the data. We understand that data is a strategic corporate asset, and our goal is to help companies achieve value from that data."

Fisher recounts that several trends are impacting the data management industry today. The first is the veritable explosion of data that companies must cope with on a daily basis. Data from a variety of sources is flowing into corporate databases, and companies are desperately seeking ways to effectively and efficiently manage that data. Additionally, as companies transition from operating as individual lines of business to integration across all lines of business, data enables successful integration. The data is the one common thread from line of business to line of business. This higher dependency on data for organizational effectiveness is a key driver in the product development strategy at DataFlux.

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