You don't often hear "metadata management" and "business initiatives" in the same sentence. It's time for that to change. Metadata management is the secret ingredient that enables successful and sustained corporate performance management (CPM), governance and other business initiatives that feed on business data. The problem is that the different kinds of metadata are often confused.

Business initiatives require not only getting the data, but that the business understands what the data means, how it was transformed from creation to consumption and its associated data quality. Using the classic definition of metadata as "data about the data"  then delving deeper, IT needs to understand how the metadata will be used in order to develop a successful metadata strategy.

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