(Bloomberg) -- The competition in digital speaker-assistants is getting more intense, as Alibaba Group Holding Ltd. unfurled an Amazon Echo-like device and fellow Chinese internet giants Tencent and Baidu prepare to develop their own.

Alibaba’s “Tmall Genie X1” will go for 499 yuan ($73) to the first 1,000 people during a one-month trial, coming in below Apple’s $349 HomePod and the roughly $180 Echo. Its biggest competitor, Tencent Holdings Ltd., is developing a voice-activated digital speaker that could hit the market within months, Tencent President Martin Lau said in a May interview. And on Wednesday, Baidu Inc. showed off its own “DuerOS” personal assistant.

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