REVIEWER: Len Zappolo, manager of media and database marketing for AEGON Direct Marketing Services, Inc.

BACKGROUND: AEGON N.V. is the holding company of one of the world's ten largest listed life insurance groups. The AEGON Group operates through locally managed units in three major markets: the Americas (including the U.S., Canada and Mexico), the Netherlands and the United Kingdom. The Group employs more than 24,000 people worldwide and is headquartered in The Hague, the Netherlands. AEGON Direct Marketing Services, Inc. provides end-to-end support for the direct marketing campaigns of eight of AEGON's North American companies who market life and health insurance, and dental and drug prescription plans to consumers.

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