Advantis Technologies, Inc. manufactures surface water chemicals, pool and spa chemicals and accessories. The company's flagship swimming pool and spa chemical brands include GLB Pool & Spa, Leisure Time, Robarb and Applied Biochemists, as well as Blue Devil tools and accessories.

With three divisions, three manufacturing plants, more than 2,000 branded and private- label products and 20 sales territories, we needed to get a better grasp on our historic and current sales records. Additionally, we were looking to get closer to our customers by performing analysis on customer buying patterns and the overall profitability of accounts.

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