A new database management service that helps automobile dealers maintain more accurate customer contact information, and assist in compliance with “do not call lists” and other privacy laws, is now available from the Dealer Services Group of Automatic Data Processing, Inc. and Acxiom Corporation.
The new service enhances ADP’s DataFresh product with AbiliTec, Acxiom BestAddress and Acxiom ChangePlus, three data integration and data hygiene offerings. Tests conducted on Dealer Management Systems (DMS) indicate a high percentage of all customer data is inaccurate, with up to 40 percent of records as duplicates and up to 80 percent of records in need of address correction/updates. ADP and Acxiom’s combined database management solution will assist dealers in their efforts to have clean, up-to-date customer information and the ability to integrate customer records from multiple data sources. This results in an enterprise-wide view of the customer.
Once a dealership subscribes to the combined ADP/Acxiom solution, the system automatically extracts customer records, performs the data hygiene and creates a distinct recognition link. The solution then pushes the newly enhanced data back into both the ADP dealer management system (DMS) and the customer relationshipmManagement (CRM) applications throughout the enterprise. The solution also includes a set of tools to help dealers recognize which customers may, or may not, be contacted by e-mail, fax or phone easing the daunting task created for dealers by recently enacted privacy laws.
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