The advent of the DVD player has brought new life to many movie classics. One film that has found new life is the WW II epic, Patton. One unforgettable scene is the opening speech by George C. Scott, as Patton, addressing his troops. This speech combines a clear, high-level description of the desired objective with a succinct summary of the value of the destination and the path to get there.

As the sponsor, leader or responsible party of a business intelligence (BI) or data warehousing (DW) project, you too will be called upon to address the troops who will be waging battle for your project. Like Patton, you must provide a clear description of the goal, state the value of the objective, define how you will measure the success of the campaign and motivate your team.

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