In early July, Acxiom Corporation (Nasdaq: ACXM), introduced OpticxSM, a new customer data analysis process designed to help companies realize new revenue opportunities and save millions of dollars in unnecessary marketing costs.

As part of the Opticx process, customers receive a value analysis report demonstrating the return they can realize by investing in Acxiom’s Customer Data Integration (CDI) solutions along with industry benchmarks developed to show customers how the quality of their data measures up against the average database in their industry.

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