Acxiom Corporation announced the introduction of an enhanced consumer segmentation solution that will allow marketers to grow their business through a better understanding of their consumers within a country coupled with the ability to compare those consumers across countries. The new solution, Personicx International, results from the combination of Acxiom's customer data management expertise and the extensive data assets attained when Acxiom acquired Claritas Europe and Consodata last year.
The new system is being made available internationally starting with the U.K., Germany, France, Spain, the U.S., Poland, the Netherlands, and Portugal and underlines Acxiom's intentions following the acquisitions it has made over the last 18 months. "Creating Personicx International would not have been possible without access to the large data assets we now have," said Kevin Zaffaroni, Acxiom's leader for Europe, Asia and Australia. "We're taking existing information but using new approaches to help marketers do things and achieve results that just weren't possible before."
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